Socialebrities

Have you ever heard the term Socialebrities? Yah me neither, it happens that it came up in a brainstorming session while discussing the "famous" people from the web. I mean, think about it...Smosh, Hicox, Ray William Johnson, Nigahiga, Jenna Marbles...how the heck does everyone from the Gen Y know them when they aren't even featured on TV or the radio like the more famous actors or singers?

Well YouTube has found another way to make money off of people who also want to make money from YouTube! What a great win-win relationship. The way it works is a user needs to activate YouTubbe analytics and for each 10k views, the socialebrity will make around $30. Now multiply it by the number of videos and include the number of views each of them have..that's like more than a full time job salary over here for each video! These guys pretty much make more money doing the things they like and posting it on a site than most people make doing something they'd rather not. C-R-A-Z-Y!

So YouTube decided to take it to the next level. They actually built several studios called YouTube Space for their content creators to use. It provides them with sets, cameras, and everything needed to make successful YouTube hits. Seriously though, how fun would it be for all those kids to hang out all day making videos while making money and a name for themselves, pretty cool yah.

But let's take a step back here, before they had all of this handed out to them, they had to creatively market their channels, making them marketers after all! They have had people following their channels like they are following a show on TV, making these viewers loyal customers.
A lot of these Socialebrities have been seen featured in commercials, charging less than more known actors but still counting as a brand endorser/spokesperson for the younger generations that are well aware of these social personalities.