Thursday, February 28, 2013

#Grammys vs #Oscars

If you weren't studying for multiple exams last Sunday, you were probably enjoying the Oscars on TV. But if you're like me and take "Facebook/Twitter study breaks" then you honestly didn't need to be in front of the TV to know what was going on. What's up with this generation of oversharing? Before, we only posted a Facebook status when something super important happened in our life. Now, we feel obligated to be the first one out of our million fake Facebook and Twitter friends to post about how Jennifer Lawrence sorta fell but she's so cool that it doesn't matter. Let's be real.
So of course nerdy marketing me decided to check out the statistics on social media trends after the Oscars and I was surprised when I saw that it was trending less than the Grammys were! I thought the Oscars were like the hugest deal ever, then second came the Grammys, and way farther down were the events no one really cares about like the MTV Music Awards and the Country Music Awards...But no! With 17 million comments versus 14 million, people cared more to talk about the Grammys!
Then something came back to me...the recurring LL Cool J pretty much forcing people to tweet about the Grammys if they wanted to see cool backstage photos that would appear on every magazine the following day (just kidding, no one buys magazines anymore). So is that what non-marketing people do? They actually listen and engage? It's like if the dude had some sort of hypnotic powers (maybe that's why they did so many close ups of his face...) that made people stop playing Words With Friends for a sec and hashtag the hell out of the #Grammys.
 
So even though it's great to watch people winning weird looking statues and thanking everyone they ever met while on stage, neither of those 2 events is the top trended event. Nop, it's an event that, as a foreigner, I've tried to understand for 5 years but still don't get..."where the heck is the ball?? of wait, they're stopping the game AGAIN because you can't have more than 5 guys + their astronomically-sized equipment on top of each other at the same time...or something like that"
yah, yah, you guessed...the SuperBowl!





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